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- Public Relations Planning - we work closely with you and your team to identify
strengths and weaknesses, areas of threat and opportunity, and
then work to create a strategic PR plan to achieve your goals.
We research, plan, communicate and evaluate to ensure the campaign
meets its goals - and that you meet yours.
- Media Relations
- We help you build a better relationship with your audience
through the media. That improved relationship can be measured
in increased sales, more foot traffic, greater donations, expanded
community dialogue or voter support, among others. Through comprehensive
media campaigns that can include news releases, opinion columns,
TV interviews and web support, we help you gain news coverage
and public awareness.
- Bond Referendum Campaigns - There is an art and a science to passing bond
referenda. We have helped pass more than $326 million in facilities
improvement bond programs. While each community is different,
our strategy, our tactics and our philosophy is universal. Let
us help you help your community be the best it can be - now and
into the future. Williams earned the Golden Achievement Award
in 2008 from the National School Public Relations Association
for his successful $162.7 million bond campaign in Beaufort County,
SC.
- Marketing and Writing - We excel at words. We help you identify the
best method to share your message - a brochure? newspaper ad?
online ad? article for the paper? a corporate backgrounder for
local, regional or national publications? Then we work to help
you share your key message most clearly and persuasively. As
needed, we tap talented graphic designers to give your message
the "wow!" factor to make it pop from the crowd. In
this way, we help you strategically target your marketing and
PR to maximize bottom line impact.
- Crisis Communications - Once you are in a crisis, it's too late to start
planning your way out. In the public sector, Williams knew that
every day he was likely to be in a crisis situation, exiting
a crisis with all the needed follow-up, or about to enter a crisis.
Proper advance planning can help you and your organization avoid
long-lasting damage when a problem arises.
- Branding & Logo Development - When the typical consumer is bombarded by more
than 10,000 images and messages each day, it is absolutely critical
that your first impression be strong enough to hook them. That's
where branding comes into play. We take a coordinated approach
with your team to integrate all aspects of your organization
into one cohesive message that becomes your brand. A key aspect
of this effort is the graphic imaging, and our virtual team excels
here.
- Web work
- williams group / pr can assess your current website for effectiveness
and recommend changes, or we can help you build a website from
the ground up. Your website should support your brand, be visually
enticing, and clearly communicate your key messages. We can help
you find success in this exciting and essential area.
- Community Relations & Special Events
- We help you build and grow beneficial
relationships with your community through partnerships, sponsorships,
issue involvement, targeted investments and PR planning. Special
events, properly organized, promoted and executed, draw interest
and attention to your issues, be it increasing sales, raising
money, celebrating achievements or raising awareness.
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